What is RPM?
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
What is CPC?
the cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. In your reports, CPC is calculated by dividing the estimated earnings by the number of clicks received.
What is CRT?
The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.
Page CTR = Clicks / Page views
For standard content ads, the number of times a user clicked on an ad. For link units, the number of clicks received by ads on a page resulting from a link click.
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